Today I was reading an UploadVR article about social VR: the article showcased how social VR will be enormous (with Facebook and others investing lots of money into it) but it has a present problem called adoption. I agree with everything inside that article (I’ve in this blog various articles that say that social VR is cool, like this one): social VR will be enormous and super-important (let’s all think how it will be cool to meet in VR with our far away grandpa or how it will be cool cooperating with teamworkers that are on the opposite side of the planet); but currently it has a clear adoption problem, meaning that very few people have VR devices, so we can’t meet with our friends in VR: many of my friends do not own a VR headset (some of them do not even know what VR is), so having a social VR ecosystem is very difficult. It will need time, they say: when we’ll all have VR devices, social VR will be huge, will be fantastic.
And I agree. Or maybe not. After reading the article I had a “ehm, no” feeling. In my opinion, social VR will be great, but it will not be enormous. I mean, it will be like Skype (and Skype is a service we all use) but it will not be like Facebook. And the reason is friction. Continue reading “The greatest problem of Social VR is friction, not adoption”