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The ghost howls

A blog of virtual reality, startup and stuff

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market

Unity CEO John Riccitiello says that VR will become mainstream in 2019… and I agree

At VRLA Unity CEO John Riccitiello expressed his opinion about virtual reality market in the future… he has been very realistic and so I loved what he said.

The reason for so much love is that he showcased a cold analysis on the VR market, based on his expertise and the numbers owned by Unity, which is one of the most important solution for VR experiences development.

So, finally an analysis not driven by what we want, what we’d like to happen and by what we see in our biased surroundings. Because yes, let’s be honest: we see virtual reality everywhere just because we are a lot involved in the VR ecosystem: reading reddit posts or my twitter feed, it seems that VR is everywhere, while all my friends here own a smartphone but do not have a virtual reality headset. And a good number of them do not even want one. Continue reading “Unity CEO John Riccitiello says that VR will become mainstream in 2019… and I agree”

My personal opinion about VR in China

VR in China will be huge. Everyone is saying this. Once in a while all major VR blogs and magazines come out with an article saying that VR in China is huge, will be huge and that China will conquer the VR world. They talk about Chinese investments funds, startups, enormous VR centers, lots of VR arcades and with numbers they’ll prove you that US is just a little country compared to China. An example link for such Chinese-friendly articles is this one.

These articles are very interesting because they remember us that we are very Western-world-centered: we all look at US and the Silicon Valley as the tech paradise and we usually forgot the big red giant. China is huge and it’ll grow even more in the next times: it is predicted that in some years it will become the first economical power of the world. So, surely VR will be huge there. But I don’t share the same exact opinion of these articles… I’m not a business expert, but I know something about Chinese people and I know something about VR, so I can have some sensible thoughts on this topic. Continue reading “My personal opinion about VR in China”

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