Some times ago I got in touch with Get Virtual founder Michael Rapoport and we had the opportunity to talk a bit about virtual reality advertisement.
Advertisement. Yes, that thing on which some of the most powerful IT companies make all their business: think about Google, or Facebook for instance. They all make bazillions of dollars thanks to smart advertisement. Internet has been one of the key revolutions in the computer science history, something that has revolutioned completely our life. The following revolution, lead by smartphones, has made possible the connectivity in every moment and in every place, making possible the social revolution. All these revolutions have been completely interconnected with sales and so with advertisement: now, wherever you are, you can see a targeted ad and buy something that you just discovered you love from a shop that is on the other side of the world. Virtual reality and augmented reality will lead the next computing revolution and we’re asking ourselves: how advertisement will be on those platform?
I’ve tried talking with it making some questions to Michael, which has founded Get Virtual, a company in Florida focused on virtual reality advertisement. Here you are the questions I’ve made him, with his answers and some comments by me in the end. Continue reading “A talk about advertisement in virtual reality with Get Virtual”